Alex McDonald has been active in the Storage Networking Industry Association since joining member company NetApp in 2005 after more than 30 years in a variety of roles in the software industry. With a background in software development, support, sales and a period as an independent consultant, Alex is now part of NetApp’s Office of the CTO that supports industry activities and promotes technology & standards based solutions, and is co-chair of the SNIA Solid State Storage Initiative and Cloud Storage Initiative, and vice-chair of the Ethernet Storage Forum.