Leveraging In-Memory Data Grid for faster Time-to-Market and Data Flexibility problems of Digital Channels.

The exponential increase of consumer interaction with business using online channels have created a huge demand for B2B business providing B2C experience on all customer interactions. Traditional B2B companies face new challenges of meeting increasing customer demand of experience expectations while being available 24/7. This paves the way for internal business owners to find new ways of reaching market faster with newer capabilities and product lines and shortening pipelines of workflows to surface data faster.

As part of this talk, we would walk through how distributed In-Memory system like Ignite would be helpful in decoupling data and would help with performance of connected apps. As part of the talk, we would walk through how Agilent Technologies improved its online channel by implementing in-memory solutions that are connected but still de-coupled with their ERP and MDM systems.

Audience will leave with an appreciation of the problems faced by digital community, and some possible solutions that can help solve business challenges including:

• Decoupling: ERP and MDM systems from your highly available customer facing online platforms.
• Improving Time-to-market: Products for online channels (web and e-store).
• Ease of Consumption: Processing Normalized data models to be de-normalized for consuming apps.
• Adapting to Changing Business Needs: Data Driven Experience for web and store using Data Grid.

Real World Technologies Discussed: In-Memory Data Grid, Content Management, e-Commerce, MDM, ERP, Digital Asset Management.

Target Audience: Enterprise Architects, Sponsors, Product Owners, Digital Directors, Operational Managers and IT Directors.