In-Memory Computing: Accelerating the Data Behind Digital Business and the Customer Experience

The need to engage more intelligently in real-time during each transaction or interaction, whether it's to add personalization and recommend products or to help improve the overall customer experience across multiple channels, is driving the need for new infrastructure with much lower latency and much higher scalability. The solution that many companies have adopted is to move all the transactional and analytic data, and to collocate computing together in memory using In-Memory Computing technologies.